Cannabis & Hemp Marketing: Standing Out from the Crowd

If you own a cannabis and hemp dispensary, you might be wondering how to get the word out about your product. Gone are the days of passing out flyers and taking out a loan to put your store’s name on a billboard. Read on to discover three innovative types of cannabis and hemp marketing to drive new business to your dispensary.

Cannabis Marketing – What’s Your Story?

If you’ve never heard the terms “branding” and “brand storytelling” before, now is the time to educate yourself about this powerful marketing tool for online cannabis and hemp marketing. Have you ever walked into a restaurant and flipped open the menu to read the story of its original chef from Italy? Maybe you’ve scanned the back of a shampoo bottle that details how the shampoo line’s founder wanted to create a natural, clean product. Humans love narratives, and everybody has a story to tell. Find the right way to tell your brand’s story – whether you wanted to create a better world, explore your love for a particular product, or explain how your product helped you or a loved one cope with a specific health issue like chronic pain or anxiety. Your story will paint a picture of who you are. What’s more, your branding will help convey what your company’s mission is for your customers.

What Does Your Space Look Like?

You sell a product that people use by themselves, in groups, for fun, and for relaxation. Have you considered opening up your space as a lounge or reading room? Creating a place where people could gather would allow customers to talk about your product and experience it with others. Think of your favorite coffee shop, library, or bar. You can be as creative as you want to make a unique “third space” to gather and have fun.

Let Your Loyal Customers Help

Cannabis lovers can be close-knit, insular communities. If you’ve got a great product, chances are one of your customers will have a few friends who would love to give it a try. You can offer referral specials, where customers get discounts if they refer friends to your shop. Offer discount cards, where returning customers get a percentage off their order. There are several options for using customers as your marketing experts. If someone loves your product, encourage that loyalty in every way, shape, and form to drive more business to your store.

While marketing is not everybody’s strong suit, it can be learned. Coming up with new, innovative ways to put your product in the public eye is your best bet for success, especially with on-trend products like cannabis and hemp. Know your customers, know your brand, and be willing to open up to customers and tell your story.

About CannGen Insurance Services

For more information about our comprehensive insurance solutions for the cannabis, CBD, and hemp industries, please visit our website at www.canngenins.com or email marketing@canngenins.com.